Sport Management

Sport Management
Sport Management Major

Program Opportunities

  • Major in Sport Management
  • Business Concentration
  • Communication Concentration


The business of sport is a multi-billion dollar industry, generating a need for people who can operate, manage and staff various opportunities in sports and recreation. In sport management study, you’ll explore business, finance, legal issues, and event and facility management. Through academics and field experience, you’ll develop leadership skills, too. The sport management major at Manchester offers two tracks. In the business track, you’ll learn about advertising, sales, organizational behavior and marketing in preparation for work in a team’s front office, the sporting goods industry or athletic administration. Through the communication track, you’ll explore sports information, and public and media relations, preparing you to work in sport communications and journalism.

Program Highlights

  • Our students complete internships in a wide variety of settings including major and minor league sports teams, Division I colleges and universities, the NCAA, sport and fitness facilities, the Iditarod dog sled race, sport sales, and sports information and media.
  • Students at Manchester University get hands-on experience through projects and events in and out of the classroom, working with campus intramurals and Fort Wayne’s professional basketball team, the Mad Ants. Through numerous professional development activities, students network with industry professionals.
  • Several sport management students have completed sport management experiences abroad. The program has an international course that takes students to Ireland and England.

Program Learning Objectives:

Students who complete the Sport Management program should:

  • be able to critically apply content knowledge to real world situations and tasks.
  • be able to work effectively both individually and as part of a team to accomplish professional tasks.
  • understand and exhibit the porfessional ethics and responsibilities relevant to the sports industry.
  • understand and exhibit the role of professional development and continuint education as part of the industry.